Hello and welcome to this week's edition of Free Your Mind, Let's Talk About It with LKJ. Um, today's guest is Deborah Lucci. Um, she is an author, a writing mentor, and a word lover. She's also passionate about teaching entrepreneurs how to turn their words into sales by impacting millions, also by unleashing their truest, most authentic writing voice. She is the founder of the Writing Academy for Entrepreneurs, the only online community focused on content creation with members from all over the— Deborah is also the founder of the Women Who 'Dare to Desire' conference, a center stage for visionary women who are ready to inspire the world with their message and story. Deborah's book, 'Writing Inspiration for Entrepreneurs 55 and I Content Ideas to Turn Your Words into Sales,' has received words of appreciation and acknowledgments from across the globe. For the listeners of Free Your Mind, Let's Talk About It, of LKJ, I personally have been in the presence of Deborah and heard her magnetic voice as she's taken stage on many global women club platforms. Her passion, her desire, and her own stories that she tells about her own life journey, which we have a very interesting hour ahead as Deborah takes us on her journey, as I take her back to her childhood, so that the listener can understand, you know, where did Deborah come from? You know, let's see her as a small child, as we got stock through in her mind, and starting to build the character that comes out. And a character that does have the humanitarian side to her. She's also a member of Global Women Club. In London and resonates with so many people, and her passion is for people to succeed. So on that, I'm going to bring Deborah in. Hello, Deborah, are you there? Yes, I'm here. Hello, hello, hello, hello, and welcome to the show. Um, so as I was explaining this, you know, quite a lot to go through, um, and, um, you know, to express all about yourself and a journey of life because we, you know, it's not all easygoing. We all have a story. We've all been impacted by different issues, etc., as we go through. And using your voice now, especially on a stage, and giving people the chance and opportunity to succeed in life. And, you know, failure isn't something that you have in your vocabulary. From what I've seen when I've watched you take the stage, especially at Global Women Conference. So can we start, Deborah, by taking you back to where, you know, you were born? You know, let's take you back there. So just take us back to the beginning of your childhood, you know, so we can express to the viewer who you are, so we can start to get the energy and build around with the listeners so they can get, you know, on the same platform as us. Is that possible? Absolutely, absolutely. And I would ask perhaps, like, keep the audience in suspense and think, where is this lady from? Because my accent doesn't give it away completely. I've been living in, in the UK for so many years that I think I forgot a little bit what my accent sounds like. So I am originally Italian. And I come from a very, very small village, beautiful village in between the country, the mountains and the seaside. I would say, you know, very small village where you're very watched. Everybody knows you. People don't dream too much. If you dream too much, you're like from another planet. So I always, you know, growing up in this village, life wasn't always easy. I had a bit of challenging time during my childhood. My dad was a drinker, and at one stage in my life, my mom also was drinking. So it was very, very difficult for me to grow up as a child. I felt quite abandoned quite alone many times. But life went on, life went on, and I grew up. Obviously, there was always a lot of struggle for money in my, in my family. There was a lot of conflict, and I always felt that I was a little bit like the white sheep, you know, the one that always have to put the peace amongst everybody, the one that has to calm down everybody. So that And that was my role really a lot as a child. I was a very, very quiet child. I was very withdrawn a lot of the time. I was confident but not too much. I was— I loved to spend time by myself, you know, and writing was always my passion. I think Writing became my passion because since I was a child, for me, it was like escaping all this conflict, all this shouting, all this reality that I really didn't want to be in. So I found a lot of refuge in, you know, writing diaries and notebook and writing. I used to write poetry actually as well when I was a child. I wish I could find some of those books because— But yeah, I never managed to find them actually, because at one stage when I went back to my country, I kind of burned all the diaries because they were very, very sad. So yeah, this is a little bit where I come from. And I've— when I was about 14, you know, in Italy we have to kind of decide what your career is going to be. And I remember wanting to go into creative, you know, learning. I wanted to do something very creative, but I remember my dad saying, Deborah, you know, you— we cannot afford you— afford to send you to university, so you need to do something that can give you a job when you're gonna finish this study. So I study as a bookkeeper. Can you imagine? It's like, I don't even see myself now. Like, I never really practiced being a bookkeeper, so I practiced bookkeeping. When I was in Italy. And I graduated, I finished my school, you know, the studies, at about 18. And my dad wanted to find a job for me in a bank. I always remember that day when he sent me for an interview, and I felt like suffocating. I was like, this can't be. I cannot end up You know, in a job like this, because, you know, when you come from a very small village and especially in Italy, the mentality is very different from, for example, English mentality or American mentality. In Italy, you probably stick to a job for the rest of your life. Every time I go back to my village, there is people that are still there from when I left doing exactly the same job. So that day I was like, I gotta do something with my life. So I took a really, really bold decision when I was around 18 years old. So this is a little bit my childhood resumed, um, and if I look back at that time, I always thought that I wasn't a very lucky child. I always saw myself as not the lucky one. My friends, they always had everything, and I didn't have what they had. They had the scooter, they had the holidays, they had the, the best clothes, and I always had the cheapest clothes because, you know, my family was always struggling. So that is really how I see, you know, my childhood and When I was in it, and for a long time, I saw, you know, I really used to look back at myself and think, oh my God, I was so— it was so bad. What a childhood. I wish, I wish it was different. And it took me a very long time to actually accept, you know, where I come from, accept, you know, what I lived and all the struggle and the challenges that I went through, because later on in life they really became my strength completely. So yeah, that is, um, very heartfelt story, and I'm sure the listeners of this show, many people that listen, you know, that have had struggles themselves. It's why we always start where we open up so people see where you come from, the challenges, because life isn't an easy road. You know, people see you on that stage, see this wonderful voice, this energy about you, and think, "God, I want to be like that." But without pain, we, we don't know what the reality of love, success is. We have to feel these to, to get the balance. But at the same time, when we look back, you know, the struggles, the anxieties, that you had. You could— this is a lady, you know, for the listeners, that, you know, we're looking back at a child that, you know, had to defend basically for herself in a world, you know, you know, Italians are known for being very passionate. Obviously in the continent, you know, we look at when people, you know, see the European lifestyle as having drink, it's all, you know, the Mediterranean diet, is the right way, and the children in there and running around and doing everything, and with the small villages, and saying, "Dare not dream." But when you are a little girl there with diaries and writing poetry and having a dream that is being suppressed, your character, your personality, as you've grown from a small child with the battles that you face, with the child, you know, that we see, which is actually a form of abuse, mental abuse, and stuff that you had as a child. So wondering, you know, is this what I've got? And also there was fear. I feel fear in the story of your childhood in going forward to say, you know, you cannot step out the box, Deborah. This is the way of life. This is what is done. Here, this is who you will be, and you will marry somebody that the family know, etc., and your life is mapped out. And when you go back— and it was, Arjun, when you said that you wrote poetry, and I do hope for the listener that one of the things from this interview that Deborah is doing is that she does find that strength, because most people that know me personally, I always try to find through the humanitarian side to bring out the best and the well-being and the welfare of another person. Now that's something I would like to see, is Deborah to stand on those stages and say, "I actually went back and wrote some poetry." But the problem that you're facing is anxiety trauma and acute trauma, because you're still suffering with acute trauma because by burning of the books et cetera, that you did shows this trauma, this anger that's there. But, you know, as powerful as you are, you know, there's still the disease of fear and the disease that runs through that unless we forgive and move on by burning the books and going through in the power of that tiny little bit that's in there, as powerful as you are, your personality that we bring out to go forward and who you are and the magnificent person and lady that you have come from. 18-year-old to do and say, I'm gonna— I'm not going to do this. You, you are going to be seen as a rebellion. You're going to be seen— cast one— you don't do this. You do not do this to your family. I thought, you know what, I'm 18 years of aiding for Papa and your Mama is, um, I'm going to do that. So I'm so proud of you, Deborah, for the person expressing that to the listeners that do tune into us, because to— we will reach our destination, we will succeed, because you have to rid yourself of negativity. Sorry, that's Morella tuning in onto them and people coming on to that listen for it, you know, ready for coming on. And that was a message of wishing you luck on your interview today that goes out to so many listeners of this show. And your voice does help, even coming on here. And thank you for choosing to come on here. And by coming on in, your contribution to mental health by, you know, you know, these shows aren't free. They come on, you pay to come on these, and that money is given to mental health to help people with that. So on behalf of womensradiostation.com and myself as the host for this show, I appreciate your support and the support for the station and for all our listeners so that you can express your own inner self and people there that can engage with you, but also see how you have And by doing that, we have opened up and touched on the anxiety, acute trauma, abuse, because mental abuse, you know, I didn't hear any physical form, but you would have heard the shouting and stuff that had gone on in that thing. But we've got a young girl that's survived that, survived and had to sit back as you watch everybody going off, that you're not somebody that is a materialistic person. You are humanitarian. Because even though when you stand on that stage and you show the confidence that you have and you expel that and you share that passion— you were given this reason for wanting to learn to write. It was your tool. It was your purpose, and we have to have a purpose in life to succeed. Your purpose is to show people how you came by telling your story, you know, and opening up and freeing your mind and expressing who you are. Because, you know, it wasn't that long ago people were frightened to do this and open up and say, you know, this happened, or 'Oh, are you doing it for attention? Is it just to do this?' It's not. This is real, and people have the right to use their voice to express. The tools of the alphabet are given to us, and we are taught those tools by the letters and how we put our sentences together, how we write something, how we express ourselves to achieve is all down to these letters of the alphabet, the letters of the alphabet that then make you as a person grow, to learn how to use them, to learn them not to inflict pain, to use them for the right reason. And using them for the right reason and by becoming humanitarian and also a global woman, which, you know, you do inspire So many people, you know, when you take that stage, your voice and all the different platforms that you're on, you are somebody that we can listen to constantly. And with Marella, who is the CEO and founder of GrowWell, you know, puts you on that in the features and stuff that you'll go, and you shine more brightly with your voice by showing the real person and having the courage, because there you're showing the courage, you're showing everything you've done. So, which is wonderful. So when we take that, we're going to go back now, for the listener, to when you are 18, to that decision, as we move on to the next section, because, you know, to explain what's going on. So at 18, your father has sent you to— you are going to work in the bank. Debbie, your dream was being squashed. You dare not dream. At 18, you made a choice You stood up for yourself and knew you had a voice. You knew you had a passion that was being suppressed. So what did you do next? So what happened, I still remember. So I went to this interview, uh, Lady Kendall. It was amazing. It's like, I still remember that day when I went to the interview and I was wearing, um, a piercing in my nose. And, you know, in a small village, again, we're talking about 25— more, oh my God, 27 years ago, even more, like nearly 30 years ago. And so I go to this interview and, um, and I kind of slouch on the chair as well. And, you know, the, the guy was asking me questions, and I had done a work experience with them and they really loved me, so they just couldn't understand why I was so reluctant to actually do the interview. And I remember my friends, you know, my dad's friends looking at me and he said, okay, Deborah, I just want to figure out something. Is it your dad that wants the job or is it you? And I look at him and I said, it's my dad. I don't really want to work for you. And I remember, you know, just— and he laughed and he looked at me. And so I left the interview and I went home. And of course my dad couldn't figure it out why, and he was very upset. And then I had a bit of a crisis because again, there was no money to send me to university. And I always wanted to be a teacher. You know, there was a time I wanted to be a doctor, then I wanted to be a teacher. And I remember going into a really big crisis. I was like, what am I gonna do? I don't want to go and work for somebody else for the rest of my life. I don't want— I cannot go to university. I cannot even work, you know, to save the money, because in Italy university is very expensive. I already was working at around when I was 16. I was doing some waitressing to just get some money for, you know, for myself. And so I remember I went to, um, to a party and I met this friend of mine. She said, oh, I'm going to London to be an au pair. And I was like, what's an au pair? I was like, yeah, where you look after kids and you look at the house. And so I asked her, okay, so how much do you need to go? And she told me that at the time we needed about 1 million— I know it sounds like 1 million Italian lira. Which is not one— yeah, 1 million Italian lira, which is— it's something like maybe £500, like today. Of course, we're talking about 30 years ago. And I remember looking at her and I was like, how can I ask my dad this money? So I went home, didn't know what I was going to do, and then I couldn't sleep that night, and I I remember going, you know, waking up, going to my dad, and I said, Dad, I need £500. And it was maybe a little bit more. I want to go to London and I want to learn the language, and then I'm going to come back. And I said, and I'm willing to go and work in a factory to get the money for myself. And so I did. I went to work in an appliance factory in Italy, you know, the one when you have a cooker, you got this tractor at the top. So I went to this factory, I worked there for about 4 months, and I made enough money to, you know, for the ticket, for the flight, for the flight, and also to pay an agency to find me a family. And so I left. I was nearly 18 and a half, 19, and I took my driving license before going. I remember very quickly, again, you know, with the money that I made working in the factory. And I came to— I came here to London. I wasn't quite sure what I was looking for, but I knew that I think what I wanted to do, Lady Kenda, was escaping. If there is a word, the first things that I, even before looking for my dream, I just wanted to escape a world that was suffocating me and it felt really tight where I couldn't be the woman that I wanted to be, the dreamer that I wanted to be, that I was. And so I came to this country to work as an au pair and then it went completely pear-shaped. I was thrown out by the family. It was a long story. And then I found a job by myself, and I remember I was doing waitressing, I was doing cleaning. I've done absolutely every job on the list, if you really put every job on the list. And then what I started to do, I started to, to travel. I always loved traveling, and I remember you know, I was, I was actually doing au pair in, in an Indian family, and I just had this thought that I was like, you know what, I want to go to India. And so from there I started, you know, I really nurtured this passion of mine to travel the world. And so for about 4 years, I really started to travel the whole world. I've seen more than 55 countries. I lived and worked in many of them, kind of traveling because I couldn't find myself, because I was searching for something. And I know that there is a lot, you know, I don't know if it's the, the Little Prince book that says no matter where you go, right, you're who you are and, and what you want is in you. But I started to travel to kind of feel my life somehow, because I felt very empty. I felt alone. I ran away from a country that, you know, a reality that I didn't like, but I couldn't really find my feet. So I traveled to Israel, to Africa, to America, South America, Asia, and I worked in many countries, like any job on the planet, from picking avocado to teaching salsa, teaching Spanish, because I speak Spanish as well, and teaching English to foreigners. I've done loads, loads of different things. And of course, every time to travel, I had to work and get the money to, to go, because I was traveling for a very long period of time. So I never relied obviously on my, on my family for the money. So I always had to find a job, get the money, and then go and travel for about 5, 6 months. And so this was kind of my second period of my life where I found myself very free. I had the freedom in my hands, but I was searching. I was a big searcher, and I just couldn't find what I was looking for. And what happened— yes, cutting there just that time, as we've gone from your 18, it shows to the listener that's out there that you can step out of the box, you can go, because you are searching. What you were searching for is a purpose. You couldn't find your purpose, although you were traveling the world, you were exploring, but you didn't realize at that time what your tools, what, what you were destined to do, what was there was before your eyes, but you could not understand it, just going around, traveling to each country, although taking all the culture cuisine. I mean, you could be an absolutely fantastic travel journalist and join me on some of these wonderful trips because with your passion that you have. But what you were doing, you were gaining inside yourself, Deborah, was strength, courage, and that's a big thing that you were doing from going from this small city to go in a small town, my apologies, village where you came from, to have freedom. You were free as a bird, you could go anywhere, you had your work ethics, you understood the value of money, you understood, you know, trying different things to try and fit. But it's a bit like Cinderella, you know, when, you know, she's gone to the ball and run off, you know, and left this shoe, but you left your shoe, which was your book, your poetry, your writing, and it was lost. And, you know, going around every— you know, it was like this is trying to fit everybody, and you were searching for this, this, as you mentioned, the Prince book, you know, and trying to get that, to have that connection. So, you know, again, showing immense courage and strength, you know, to be doing and to have done what you've done. Just shows the strength. Your quiet persona, that when you talk is very quiet on there, you know, when we talk now rather than being on the stage, you know, the empowering voice that you have now. But, you know, that took a lot of strength and courage to even be there running around free with your mind. So that's why I just want to I broke in on that sentence. Yes. For listeners to understand, you know, at that point that this is something very quiet that was quite shy, you know, timid, trying to be the peacekeeper from a small child to then going up to what you were doing. Yeah. To now being free. You succeeded. One thing that, you know, we have to look at, you know, is the essence SC, which was your strength, you succeeded, you know, because you had the, you know, that power to succeed, which you were doing, and you had courage. So already, you know, you were building a very strong character. So when we look at you at that age, for people looking back when, you know, you assess yourself going back, this was strengthening you. Ready for your, your next part of your journey. Absolutely. Yeah, you're completely right. I— so many people that just even looking back, looking at the things that I went through— I was— I traveled in buses in India alone for 25 hours, in buses where I was the only woman. I put myself in so many risky situations. I was like so daring. I was just adventurous, and I wanted to really like experience the world. It was just beautiful. And actually, you mentioned something about a journal and about a book, and it was so— um, I did write a book about my, my experience with traveling. And the very sad thing is that I wrote that book over 20 years ago when I was traveling. It was so beautiful. Can you hear me? Yes, I can. And, and so that book was called The Flow of the River. And what happened when I came back from my traveling, I was, I put it, I was putting it together, writing it by hand. And I was working in a tile shop when I came back from my traveling again, because I always come back with no money. And the book was stolen. Lady Kendall, can you believe it? Really? It was taken from my bag. And I remember that day I was like, you know, they could have taken the money, they could have taken anything. But, you know, we didn't have computers and I didn't have a computer, so it was, it was a handwritten manuscript and I wanted to publish the book. And it was stolen, completely gone. And I remember running out of this shop, going into every bin, going to every, you know, corner of the street, crying and say, please bring my book back. And that is when, you know, I thought maybe I'm not meant to write. Maybe I'm— because I always wanted to write and do something with writing, but I thought— Yes, you could see why, you know, this trauma would affect you, because this was again your second chance at writing. You've been traveling the world, as I've just seen. You had your strength, you had the successfulness of yourself, how you pushed yourself to go forward, and with your courage. And by documenting this, as we did, you know, going back in this time, everything was handwritten, and to have put everything in there, it's like being burgled in your home. They stripped you, they stripped your mind and your passion and your soul. Your empathy, your integrity, your courage, your strength. It was like Goliath taking away everything from David, you know, and leaving you bare completely to say, this is not— I am not meant to be doing it. But fate was showing you that you had to write. You had to and then that's been stripped and you're running around checking and doing that. So, you know, it's again, you received another acute trauma because anything that affects you mentally, you know, inside of that, you know, we start on chronic, you know, from acute to chronic to complex. And, you know, and with everything that you were going you could have put those two together and gone into chronic trauma with anxieties and stuff, you know, and could have thrown you back to get on that plane, work, and go home, say, I am going to settle for this life. But you didn't, did you, Deborah? No, I didn't. And this is the thing, there is something very powerful about me. Like you said, I think I've always been very, very strong, and I've always— anytime I've fallen, I really stood up again. And I remember my dad My dad died of COVID 2 years ago, and he was— sorry to hear that. He was, um, yeah, his, um, anniversary was on in April, um, 2 years that he died. And amongst all the conflict that we had, and, you know, there was something that he always told me. It was like, Deborah, you are as strong as the mountains. And that is something that I carry, I carry with me all the time. Sometimes I'm like, I don't even know where I found so much strength to keep going and to especially not only to keep going but to not to fall into my family history, into my family trauma, into my family conflict. That was something because again in my family it's, you know, there is a big, you know, my mom, my dad, they went through mental health, big mental health issues. And lots of problems. And I always, I always, there is something that I always said in my life, I want to be different, I want to change the world. I want to, especially with my mom, like one of the movement that I created, Lady Candle, is called Women Who Dare to Desire. And it's a movement, a movement that I created because of my mom, because my mom was, was a woman that She loved too much. She never put herself first until a very late stage in her life. She never followed her dreams. She was always there, you know, with my dad and with the family, and she always put herself last. So I remember looking at her and thinking, I don't want to be like that. I want to go and be a woman, a mother, a daughter, I want to be a wife, but first of all, I want to be a woman that follows my dreams, that follows my desire. And I think, and that's why when sometimes we think that our stories, it's a curse, but the way I saw my story, it was my biggest courage to live to what I lived. It was my big impulse to say, I want to be different, I want to do different. I want to choose different, and that has always been my biggest strength. And, um, so yeah, this is something that I wanted to share. Yeah, that's wonderful. And for any of the listeners, um, towards the end of the interview, Deborah will be giving us all her social media angles, and if you need to get in touch or want to speak to her, then please feel free to go through and share this story and You know, obviously we can all— all of us in some part of our life can resonate to Deborah's story that's gone on, um, in there. So Deborah, um, let's move from the book, you know, because we've got to get in as well what you do. And, um, so the book was stolen. So what happened then? Obviously you had this trauma running around. What— where did that catapult you into the next step, if I may? Yes, so I'm gonna fast forward a little bit because, um, there is so much afterwards and I, I'm conscious of the time. So past that, I went— I remember I kept doing little jobs, um, you know, in London. I've done different things But I stopped traveling because I fell in love, so I married. But again, it was a very unhappy marriage. I was— again, I couldn't find myself. I was a complete doormat. There was a lot of verbal abuse. And so in that moment, I really felt that I was leaving my mother's legacy. And I remember when I We traveled in South America for a very long time, and I came back and I was pregnant, and we fall apart, and I became a single mother when my son was 3 months old. And it was really— yeah, my son was 3 months old and things were going really, really bad. And again, I don't have any family in London, and I had to basically, you know, put up my sleeves because I had this little baby. And also at the beginning, the relationship with the father when we split up was really bad. Bad, so it wouldn't really help me. I didn't have anybody here, so I had to, you know, find a job. And I found a job, and I was very, very lucky that, um, I found a job in a paper one day, and they really took me under their wings. So I started as a receptionist, and I became a manager in like 6, 7 months, even though I was pregnant, because they really loved me so much. So I became this journey as a single mother. I was a single mother for about 5 years And I remember that day when I decided to leave my ex, that, that was again looking at my mother. I remember calling my mother and she said, Deborah, but maybe stay. And it had hurt me very much. And I said, she was like, Deborah, stay, you're alone, you know, there is nobody there, just forgive him. And I was like, I can't, because if I do, I'm gonna do exactly what you did. And so I just divorced, and then I started to be— I became a single mother, and I, I started to heal myself, Lady Kendall. I really— that became— that started a beautiful journey of healing for myself, because I realized that I couldn't move on my life in, in the way I was. I had to heal my trauma, I had to heal my challenges, I had to heal my past, I had to heal the divorce and the relationship that I had with you know, men and relationship. And so I spent 5 beautiful years with my first son, which we have an amazing relationship. He's now 16 years old, and we started traveling together. I found, you know, I was working, I found myself a small place to rent, so life was, you know, much better. I started to really found myself when I was, when I was a single mother. And then, of course, healing myself, wasn't looking for love, Lady Kenda. And what happened? I found love again. And that's one thing that I always loved about myself. I never allow a story to define me. So I never thought that my first marriage was a disaster, so all the men are bad, all the marriages are bad, and there is no love for me. I was like, that story is not defining me, it's just a story. I am ready to find a new love, to find a new life, and to really believe in love. And so I found a beautiful man which is now my husband, and we married, and we have twins. We had twins. Congratulations! Thank you. So we— I have 9-year-old twins which they're going to be 10 very soon. And so Again, you know, going into this new relationship, you know, being with 3 children, and then to make it, you know, going fast forward, I was having an amazing job. I was doing the marketing. I was a marketing manager. I was kind of the breadwinner of the family. But at the same time, I wasn't happy. There was something, you know, I was working a lot and I was like, you know, the high woman, you know, bringing the money home and being busy, then my children were really running away from me. And they were— they didn't want me because I was never home. I was working all the time. And I remember a day, Lady Kenda, what happened is that I was at a conference and I received a phone call from the nursery that one of my twins was in hospital. And he was really serious. And I remember telling them, I don't know, it just came out of my mouth, and I said, is he, is he alive? And they wouldn't tell me. So I ran like a mad woman to the hospital, and as I was running to the hospital, I cried my eyes out and I begged my son to leave. And I said, please leave, because Mommy's gonna leave the job. And I'm gonna do— I'm gonna follow my dream. I'm gonna do something that I love. I'm gonna be— have my own business, and I'm gonna be picking you up every single day from school. It's not gonna be Daddy, it's gonna be Mommy. And I kept that promise. I left my corporate job and I started my own business. Wow. And that was— and that strength and courage again is showing, you know. There is nothing that's going to knock you down, Deborah. No, no. And I feel really emotional telling this story because I don't tell it many times because it's painful. But at the same time, it was the catalyst, you know, it was really everything for me. It's like, you know, when the universe is like giving you something that maybe it's painful, but because they want to open your eyes, or God, you know, the universe, they want to open your eyes and they want to say, Just listen. There's a lot of power in the universe, and we should think on that. As you know, I'm the ambassador for Irvin Lassio's institute, as the ambassador, which is very much focused on the power of the universe and positive thinking. So there we have it, another trauma, 3 major traumas for the listeners that you had. But you kept your promise, you left corporate. And what was it that you had now started as your business? So I started my business because, as I mentioned to you, I was going through healing and I started to do coaching. So I started to really change my life and I realized that I was changing. I was more positive, I was happier, I was desiring more, I wanted more. And I started to— so I started to study healing, different healing modalities like chakra healing, theta healing, spiritual healing. So I had my own clinic, Lady Kendall Inn, and it was— I was always fully booked. So I was helping women with anxiety, depression. I was helping women to fall in love with themselves, to follow their dreams. And that's why my brand is still Women Who Dare to Desire. And from there, you know, I was very successful. And I remember a lot of the women that I was studying with, they said, Deborah, how can you have so many clients? What is your secret? We have, you know, we have more degrees than you have and you're fully booked. We're not. So I was like, I don't know, what is, what is it that I'm doing? I know I had a background in marketing as well. So I was showing up a lot on social media. And so I shared shifted, and it was a very difficult transition because I shifted from the healing and, you know, doing all this coaching and a bit of NLP as well, to actually coaching women to, to grow their healing and coaching business. Because there were women coming to me and they wanted to know how I get clients, how it was easy for me. So for a moment, I started to coach them on how to get clients, how to how to get more business and how to grow. But I never liked to call myself a business coach. I never, never liked that until— it's amazing when life really takes you to your genius. It's like, that's why I always say, and if any— anybody can listen to this message today, you don't need to have everything figured out. Just start with whatever you have And your genius is gonna show up along the way. And my genius, Lady Kenda, was writing, expressing myself, speaking, motivating, and really helping people to own their voice, to show up online. And I realized this because one day— I write a lot on social media, I'm very present on social media, I write. Social media is like a diary for me. I don't write about my avatar, my client's avatar, what I do. I allow my audience to get to know me, to, to know my stories, to know who I am. And then through that, they get to know me, and then, you know, I promote my services as well. But it's a different way. And I remember that day when I was posting online and people were messaging me and said, Deborah, Your post, the way you write, it just makes my day. I never— like, your posts, they're like my daily mantra. And then of course, because I'm not English, you can obviously— you know, I'm Italian, so I used to make some mistakes when I write. And then there was the bad comments as well came through, and people were like, do you know that you spelled that wrong, Deborah, again? Or you're using bracket, you shouldn't use bracket. And so I was confronted, Lady Kenda, with positive comment and negative comments. And I remember that day, and this was crucial, and my genius was emerging when I thought to myself, you know what, Deborah, you need to go and study how to write. You know, you need to become better at writing. You need to go to— go back to school. And learn how to write better, because now you have an audience, you have people listening to you, you have people that they, they waiting for you to write. And I was on the computer Googling schools, creative writing schools, you know, journalism schools, when I heard a voice loud and clear, as loud as, you know, like a big bang. And it was Deborah, I mean, now I'm whispering, but it was like, Deborah, you are good enough. What you know is enough. Open a writing academy yourself and go and teach women how to express themselves with their voice. Teach them how to be themselves, not to write in a way that is not themselves. You know, give them, help them to find their writing voice and to really promote their business in a different way, very unique, very personal. And so I listened to the voice, I trusted, even though I had no idea what I was doing. And I opened a writing academy for entrepreneurs. And I then, I wrote a book and I started to really teach women how to show up to own their voice, to say, you know, not to hide behind words, behind the so-called professionalism called, you know, writing for your business, but really writing from the heart, writing from your intuition, in a way through storytelling that connects your readers, your audience to you. There is something that I wrote in my book, because eventually I did write a book, and it's published and it's an amazing book. There is something that I say in my book, especially if you are an entrepreneur or you, you want to inspire the world: before you tell your audience what you do, tell them who you are. Because when you tell them who you are is when the real connection happens, is when your audience really feels close to you, they understand you, and they feel as if they've known you. They feel your emotion, your, you know, and they, they start to become your biggest cheerleader. And so that is when my journey started with writing, with speaking. I do an event as well called Dare the Stage where I teach speaking through storytelling, through improvisation, through games and fun. So it is my biggest passion to give voice, a real voice, to women, to really, you know, own their voice and show up with the true— with their true colors. That's amazing, amazing how you've expressed that. I think, you know, very drawn in You have a very healing voice. As we were saying when we started this show, I said I wanted the energy to flow, to connect with people on the platform that we have in telling your story. So, you know, for ourselves, we do connect around people that are of that same platform, that we're happy, you know, that's our train station to get. We may stop at different destinations that we want to go for ourselves. But we're all on that platform that we meet, that you smile and you learn in the positivity, and we don't allow negativity into ourselves. And, um, Deborah, you have, um, a— for the listeners, you've got something coming up, um, shortly, because, um, obviously this is going out before your launch. Um, you're doing a challenge, aren't you? Yes, I'm doing a writing challenge, which it's one of the biggest, most beautiful project I ever created. Again, out of an inspiration. It's a 5-day writing experience, if you want to call it, for any woman especially. I mean, it does— you don't have to be a businesswoman, but if you have a business and you want to find your voice, or if you're a woman that you want to find your voice It's, um, it's 5 days and start— it starts on the 20th of June and it's been taken by over 2,000 people all over the world. And I take you into a beautiful journey. Every day we embody a writing personality. So every day I guide you through a video to a prompt to share part of yourself. And this, this challenge has been life-changing for so many people. We have people, we had people writing their book from this challenge. We had people finally understand who you are from this challenge. We are, we had people finding like clients, for example, from a post that they did. They bared their soul and they said, I am here to change the world, I want to help people. And people flocked to them and it was like, oh my God, I want to be one of these people that you help. So the transformation is just incredible. It's, uh, yeah. And I invite everybody, everybody that is listening, you know, to join us. There is, um, there is a small fee, um, to join, um, and it's going to be like 7 days together. We're going to have a party at the end of the challenge. And the beauty about the challenge is that it's going to be done in a private group And so I encourage everybody to post and to put picture of themselves and to really, you know, sometimes, sometimes we write, especially when we know that somebody is reading, we stop ourselves, we stop the words, we stop the flow because it's like, hmm, maybe I'm gonna be judged, maybe people are not gonna like that, oh, I cannot say that, maybe not. So, but in this In this challenge, you are going to be free to say what you want to say, to be who you're going to be, to, to tell your mission, to tell the world what you want to do and what you came to do for, and in, in the most beautiful way, because there is no judgment. It's, it's a private group and we are all supportive of each other. And yeah, it's going to be an amazing transformational journey. So How does somebody enroll in that and how much would it cost? It's in English, in pound, it's about £27. That's an extremely good price to get the knowledge and to be able to achieve from it. And so how do they enroll? How do they find you to do this? So I can leave the link, obviously, if I'm gonna leave the link, or they can contact me for the link. They, you know, I am Deborah Luzzi everywhere on social media, so you can find with my name on Instagram, on Facebook. I'm very active on my Facebook more than LinkedIn. I mean, I love LinkedIn as well, but Facebook is one of my favorite platforms because I think it's a platform that really gives you the chance to be who you are. It's open, it's free, it's fresh, it's happy. I just love Facebook personally. So you can join us, and, um, and yeah, for the whole week we will be together writing and really expressing, you know, your— and is that taken online? So it's online, they don't have to travel, they can do it? No, no, no, no, it's— yeah, thank you for asking. It's all online, so it's going to be done on— in a group on Facebook. Facebook. So you will, you will need to join a group on Facebook. I had people that were not on Facebook and they joined on— they joined Facebook just for the challenge. So it's gonna be 5 days, and then we go until 7 days, and then we have an end of party on a Sunday. And it's all done on a Facebook group. So once you register, you, you'll be given— you'll be sent a link to join a group. And then every day I go live with a short video and I give you the prompt. And then the stage is yours for you to write and bear your soul. That's wonderful. And obviously for the listeners, um, as most of the listeners know, I don't do Facebook or Instagram or Snapchat, much to Mirella, um, Sula's, uh, disappointment of many people that say to go on there. I use Twitter obviously for the news, etc. And I use LinkedIn, which is a very powerful tool for myself and the radio. But I will be sharing this on LinkedIn and something on my news channel as well to prompt people to come. And, you know, we are coming near the close of this. Yes, there is a— sorry, Lady Kendall, one thing I want to add actually, because if when you register, you're gonna get an email. So even if you're not in the Facebook group, you will get the daily prompt and the daily video on email. So like, for myself, I could join, and because I would like to be part of this, you know, I'm very engaging with people that I connect with. And, you know, we've always, you know, I've always got an inquisitive mind, always, you know, studying most people know, and working on it, so it'd be nice for me to do it. Now I will sort that out with you and join that, but obviously for people listening, I will have to do it via email. I mean, the beauty is, unfortunately my family won't allow me to be on those platforms, and something, you know, that I respect them for that. And so sometimes I appear on somebody's Instagram you know, or video, then oh my God, you know, I hate that. But so we are, we've got, we're coming down now to the last 2 minutes of this show that went so very, very quickly. It's such an insightful interview. Who you are and what you achieved is so empowering from when, as I explained at the beginning, you know, when you read somebody's bio, who they are. And for myself, you know, your voice, when you take that stage, as I said through the interview, people connect with you. And also with Global Women Magazine, Global Women Club, etc., you're such an empowering inspiration to all in the clubs around the world that are part of Global Women. And we're very, very honored to have you as a member of that club in what's you've done and, you know, the traumas that you faced, but you didn't allow yourself to fail. So I thank you on behalf of Women's Radio Station. Again, giving back, Deborah, a constant thing of your journey. You are constantly giving back, even coming on this show to express, and by coming on and donating the fee to help people with mental health because of your own challenges and to express. So, um, I just quickly want to say, so can you just quickly give us your social media angles? Yes, so you can find me on Instagram at Deborah Luzzi Official. So my name is D-E-B-O-R-A and then is L-U-Z-Z-I. Is a very, very simple name, Deborah Luzi, um, official on Instagram. And then you can find me on LinkedIn as well under Deborah Luzi, and you will see me because I call myself the Content Queen. So when you, when you go on LinkedIn and put my name, you— I come up as the Content Queen. And then you can find me on Facebook as Deborah Luzi, again D-E-B-O-R-A and then L-U-Z-I. And my website is my name, www. Debraluzzi.com. Lovely, thank you so much. Thanks to you, this has been amazing. And thank you to all the listeners. No, and you know, freeing your mind— let's talk about it, Val KJ— is exactly what we've done and what I'd like to achieve at the end of this. So thank you for freeing your mind, and I hope all the listeners do connect, and I see you all in this group. Thank you so much for joining us, and unfortunately that's the end of our show. Goodbye.