In this captivating episode of the Eat Love Do show, host Ginny Newberry sits down with Claire Honeyfield, a certified high performance coach who has an incredible entrepreneurial journey spanning over 25 years. Claire shares her remarkable story of starting the UK’s farmers markets in the early 90s, challenging a £10,000 feasibility study by saying “give me the money and I’ll just run the market,” and ultimately creating what became the most awarded farmers market in the UK. Her fearless approach to business included changing local laws when they didn’t suit her vision, proving that sometimes the best way to test feasibility is simply to take action. What makes Claire’s story even more inspiring is how she transformed a failing shop from a £17,000 loss into a profitable £330,000 business, all while recognizing her son’s superior sales skills and making him a business partner rather than just an employee. As a high performance coach specializing in helping ethical business owners overcome procrastination and self-sabotage, Claire’s own journey demonstrates the power of values-based entrepreneurship and the importance of taking decisive action despite everyone telling you it won’t work. Her approach to sharing success and empowering others, including setting up a separate online business with her son just months before lockdown hit, showcases the collaborative leadership style that’s shaping the future of business.