Join Anna Kennedy as she interviews Inus, an inspiring engineer-turned-entrepreneur who co-founded AUT-SARA, a groundbreaking company creating educational games to help children with autism develop social and communication skills. Inus shares her remarkable journey from a successful BBC Arabic journalism career to starting her own tech company, driven by her personal experience finding support for her son’s developmental needs. The episode reveals the challenges and rewards of entrepreneurship in the autism support space, including insights about securing Google for Startups backing and government grants during COVID-19. Listeners will gain valuable knowledge about available business support programs, the realities of startup life, and innovative approaches to helping children on the autism spectrum through technology and gaming.